Disneyland Paris
Disneyland Paris
Disneyland Paris is the 3rd most visited destination in Europe with 10M+ visitors per year. As a consequence its website has become a main source of revenue with 50M+ visits per year online.
Disneyland Paris is the 3rd most visited destination in Europe with 10M+ visitors per year. As a consequence its website has become a main source of revenue with 50M+ visits per year online.
Year
2017
Industry
Tourism
Scope
Web tracking, Data Quality
Mission
Mission
I implemented Tracking Tags on our TMS to collect the right data and monitored our data quality such as Attributed Bookings or Partners Fees, according to our specific attribution model.
I implemented Tracking Tags on our TMS to collect the right data and monitored our data quality such as Attributed Bookings or Partners Fees, according to our specific attribution model.