Disneyland Paris
Disneyland Paris
Disneyland Paris is the 3rd most visited destination in Europe with 10M+ visitors per year. As a consequence its website has become a main source of revenue with 50M+ visits per year online.
Disneyland Paris is the 3rd most visited destination in Europe with 10M+ visitors per year. As a consequence its website has become a main source of revenue with 50M+ visits per year online.
Year
2018
Industry
Tourism
Scope
Conversion Rate Optimizer
Mission
Mission
Our team’s mission was to deploy and present weekly A/B test results, addressing user pain points identified through UX and web analysis. Working in agile sprints, we achieved an annual goal of 52 A/B tests—exceeding the national average of 11 at this time.
Our team’s mission was to deploy and present weekly A/B test results, addressing user pain points identified through UX and web analysis. Working in agile sprints, we achieved an annual goal of 52 A/B tests—exceeding the national average of 11 at this time.